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Books

• 10.01.07
  Book review online advertising playbook Books | (0)

  First off, let me get started by saying that the Online Advertising Playbook is not an easy book to read. It's cleary a usefull book, but it assumes you have an existing knowledge of the online advertising industry. Basically, it's an academic study of online advertising, not an easy to read 'give it a try' book. Reading it definately reminded me of going through a college book again. It gives a decent amount of insight into the market and based on that, how to create on online campaign. A recommended title? If you are new to online advertising, I guess there are easier and better books to ...
• 08.09.07
  book review: founders at work Books, Business | (0)

  Founders at work: Stories of startups' early days from J. Livingston is a collection of interviews the author did with founders of different tech companies.   It covers a lot of ground, from Apple to present companies like 37signals. What made them successfull and what struggles did they have? This is the main concept behind every interview. It also appears that there hasn't been a lot of editing by either the author or the publisher because the answers sometimes look like they came straight from the tape-recorder. Which is cool, it gives the book a very authentic feeling. Also, it's fun to read that some of these ...
• 07.28.07
  Book review: Creating customer evangelists Books, Business | (0)

  I'm on a roll today. To get some things out of the way, no I'm not self-employed and no, I do not (currently) market or sell my own product/service. It is however, my life-long dream to become my own boss (which, I'm happy to say, is in the works at the moment). I'm talking about Creating customer evangelists from Ben McConnell & Jackie Huba. To get off to a flying start, this book is a definite must read. It's an excellent guide for those that want to get away from traditional marketing concepts. The authors use real life examples of several businesses that focus on ...
• 07.28.07
  Book review: The adsence code Books, Internet | (2)

  Blogging and making money, it's the big thing at the moment. Everyone does it and we all want a piece of it. So I stumbled on The Adsense Code by Joel Comm. I knew from the start I was buying one of those 'Oh look here, I'm giving away loads of secrets' books. To make it clear from the start, you won't get loads of secrets. In fact, secrets are not to be found in this title. All the things the author talks about are true facts, but it's nothing new. The very first thing I noticed was that the book has an ...

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