The revolutionary new way to increase sales, build your brand and get exceptional results. Expand audience reach and create positive customer experiences.
Wow, that’s one hell of a title.
First things first, the cover sucks. It sucks hard. Hell, it’s just plain ugly. Trust me, I see a lot of book covers, every … single … day, and I know ugly when I see it.
But we’re not here to read the cover, so lets move on.
The book covers corporate blogging. Using a blog to expand your business and ultimately, making more money. Lets not kind ourselves, that’s what it is always about.
The chapters include:
- Blogging basics
- Getting into the right mindset
- The power of blogging
- How to use the different kind of blogs
- Using blogs for internal communication
- Interacting with visitors
- The future of blogging
The central concept of the book is transmitting vs engaging. Blogging is (should) be about engaging your readers (visitors). The idea behind corporate blogging is:
Engage potential (excisting) customers –> create trust –> create evangelists –> more money for you
I especially liked the second chapter, getting into the blogging mindset.
Why would you, from a business point of view, want to start blogging? To get your message across? More advertising?
Wrong.
Blogging is an excellent way to get in touch with your customers. And, accordingly to the book:
“Customers are your best productmanagers, your best evangelists, and perhaps the only people in the world who will tell you the truth about your company”
Participation breeds passion:
- Creates customer evangelists
- Builds trust
- Helps you become an authority
- Lets you share your knowledge
- Provides feedback
Near the end of the book is an interesting small chapter about blogs and advertising.
A little quote:
“Don’t distract from the content. Meaning your content is the only means of gaining trust, relating to your customers. Don’t let your ads hide your blog.”
Would I recommend this book?
If you’re new to blogging and are thinking about getting one for your business, then you definately should read the book. It’s filled with basic need to know blogging stuff that can set you on your way.
On the other hand, if you’re already out there filling the internet with daily feeds, then you can leave this book at your favorite bookstore.