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Semi-coherent ramblings of an internet junkie about business, life & gaming.

Book review online advertising playbook

online advertising playbookFirst off, let me get started by saying that the Online Advertising Playbook is not an easy book to read.
It’s cleary a usefull book, but it assumes you have an existing knowledge of the online advertising industry.

Basically, it’s an academic study of online advertising, not an easy to read ‘give it a try’ book.
Reading it definately reminded me of going through a college book again.

It gives a decent amount of insight into the market and based on that, how to create on online campaign.
A recommended title?

If you are new to online advertising, I guess there are easier and better books to start with.
But if you are working in the industry, the book will definately be an asset.

October 1, 2007 | Filed Under Books 

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